I must admit, starting this journey was easy with rose-colored glasses. However, the farther I get, the more I doubt myself. I do see why people do start a winery every day, even a virtual one. It takes huge injections of time, energy, love, and money. Budgeting has become a lifeline to this project, not just a necessity.
I have learned so much the past month and a half. Now finishing the second month, I see the light at the end of the tunnel. But I also feel a bit of trepidation about the next set of hurdles before me. Branding the winery, developing a core ideal for the company, and maintaining that image over all marketing platforms is a huge undertaking. I never knew how much marketing was actually required. Before this, I never knew that SEO stood for Search Engine Optimization, let alone it was necessary in order for someone to search for your website. I must admit, it has been overwhelming at times.
But, I feel like each step I take brings me closer to the modern, but traditional, winery I want to build. To make great Californian wines that celebrate the varietal. To pick from hillside/high altitude vineyards to help enhance the varietal characteristics of the wine. To maintain microbial complexity to bring out the multi-faceted dimensions of the grapes. The future is so close, I can literally taste it. And it does taste good, if I don’t say so myself.
P.S. Don’t forget to contribute to our kickstarter! In order to get any donations, we have to raise 100% of the goal! We would greatly appreciate any contribution, even $5! http://kck.st/1KlSWSW