Becoming a Winery

I must admit, starting this journey was easy with rose-colored glasses.  However, the farther I get, the more I doubt myself.  I do see why people do start a winery every day, even a virtual one.  It takes huge injections of time, energy, love, and money.  Budgeting has become a lifeline to this project, not just a necessity.

I have learned so much the past month and a half.  Now finishing the second month, I see the light at the end of the tunnel.  But I also feel a bit of trepidation about the next set of hurdles before me.  Branding the winery, developing a core ideal for the company, and maintaining that image over all marketing platforms is a huge undertaking.  I never knew how much marketing was actually required.  Before this, I never knew that SEO stood for Search Engine Optimization, let alone it was necessary in order for someone to search for your website.  I must admit, it has been overwhelming at times.

But, I feel like each step I take brings me closer to the modern, but traditional, winery I want to build.  To make great Californian wines that celebrate the varietal.  To pick from hillside/high altitude vineyards to help enhance the varietal characteristics of the wine.  To maintain microbial complexity to bring out the multi-faceted dimensions of the grapes.  The future is so close, I can literally taste it.  And it does taste good, if I don’t say so myself.

Cheers!

P.S. Don’t forget to contribute to our kickstarter!  In order to get any donations, we have to raise 100% of the goal!  We would greatly appreciate any contribution, even $5!  http://kck.st/1KlSWSW


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